Commercial systems for B2B
We make the right buyers find you, trust you, and reply.
Outbound and executive presence that start real conversations, plus the positioning and inbound behind them. Proven in outbound. Tested in our own manufacturing company first.
Trusted by
Executive LinkedIn, B2B outbound, and the full go-to-market system around them
LinkedIn profile management, selective outreach, executive content, and the positioning and inbound that turn conversations into pipeline, run as one system for B2B companies across Europe.
Sound familiar?
Buyers reply to people, not companies
Your best salesperson is a recognised face, not a logo or an automated funnel. Most B2B companies invest in the funnel and leave the face invisible. That is the gap that kills reply rates.
Outreach without positioning is noise
Cold messages from an unknown sender to an unprepared buyer convert worse every quarter. Buyers check your website, your LinkedIn, and your reputation before they reply. If there is nothing there, the outreach fails before it lands.
You don't have a sales problem. You have an infrastructure one.
A head of marketing, a head of sales, a content person, a web developer: most companies with €1-20M revenue cannot justify that team, but they still need what it builds. The product is ready. The system that sells it is not.
We start with the layers we have proven, outbound and executive presence, and build the rest of the system around them, in the order that gets results fastest for your market.
How we work
Diagnostic first, then build
Every engagement starts with a Go-to-Market Diagnostic: a focused analysis of your market, your buyers, your competitors, and the gaps in your current system. It tells us, and you, exactly what to build first. It is a standalone deliverable. If you take it to another team, it still works.
Go-to-Market Diagnostic
€3,000 · delivered in 2 weeks
Entry point. We research your market from the outside in.
- Who your highest-value buyers actually are: named companies, named roles, not personas
- How they currently find suppliers like you, and where the gaps are
- What your 3-5 strongest competitors are doing commercially: positioning, content, outreach, presence
- Where your website, LinkedIn, and public presence win or lose you credibility
- A prioritised action plan: what to build first, second, third, whether with us or on your own
A written commercial audit, presented live, not emailed as a PDF. Built from the same research process behind the campaigns below.
How the diagnostic worksExecutive Presence & Outbound
From €3,500/month · 3-month minimum
Our proven layer, run end to end.
- Executive LinkedIn content: 8-12 posts/month, ghostwritten from monthly interviews
- Selective outbound: research-backed outreach from the executive profile, 10-20 new conversations/week
- Inbound reply management
- Event sprints and hosted formats
The right start when the executive's profile is the primary trust signal and direct outreach is the fastest path to pipeline.
See the full serviceFull Commercial Engine
From €5,000/month + setup · 6-month minimum
Everything in tier 2, plus the positioning and inbound layer. The complete system we built and tested in our own company first.
- Website built or rebuilt for your buyer keywords and AI search visibility
- SEO and AI findability: structured so you show up when buyers ask ChatGPT, Perplexity, or Google who does what you do
- Content strategy tied to your outbound: posts, case studies, and capability pages your outreach can point to
- Competitive monitoring, updated quarterly
- Full funnel visibility, first touch to qualified meeting
Performance bonus available, tied to qualified pipeline. Discussed during the diagnostic.
See pricing detailCase Studies & Results
One pattern repeats across every campaign: the closer the audience already feels to you, the higher the numbers. That is why we build proximity before outreach.
EBIT Conference (Delfi)
230+ decision-maker conversations across two Baltic markets
LinkedIn outreach for Lithuania's most recognised business conference, reaching senior decision makers across two Baltic markets.
42.5%
Connection acceptance rate
50.6%
Reply rate
230+
Decision-maker conversations
Campaign notes:
One of the highest-performing outbound campaigns we ran, driven by precise ICP targeting and context-rich messaging.
NALB Forum 2026
Full forum booked with a warm network of investors and operators
North American Lithuanian Business Forum. PluralSales ran the LinkedIn outreach engine across five sender profiles over a focused four-week window, turning cold contacts into a warm network of investors, operators, and partners.
21%
Connection acceptance rate
41%
Reply rate from accepted connections
38
Contacts open to future meetings
Campaign notes:
PluralSales owned the LinkedIn outreach side and built a warm network around the forum that extends well beyond the four days in Los Angeles.
Elseta
Multi-cycle engagement across the EU energy sector
Ongoing outbound sales system for a European substation automation company selling RTUs, I/O modules, and measurement devices to utilities, DNOs, and OEMs.
18%
Connection acceptance rate
24%
Reply rate
Campaign notes:
PluralSales built us a repeatable outbound motion in a highly technical niche where generic outreach would never land.
TrustGuru
B2B SaaS · NIS2 & DORA compliance
Ongoing outbound"As a SaaS company focused on NIS2 and DORA compliance, we needed a strategic approach to reach our target audience. Pluralsales transformed our outreach with their systematic methodology. Their structured approach has been highly effective in creating consistent conversations with decision-makers."
37.5%
Connection acceptance rate
39.2%
Reply rate
750+
Conversations started with EU compliance buyers
Justinas Jurkonis
Co-founder of TrustGuru
Microsoft Copilot launch partner (NL)
Microsoft Copilot · Netherlands
Ongoing outbound"PluralSales ran the LinkedIn outreach engine for our Microsoft Copilot go-to-market alongside the largest Microsoft partner in the Netherlands. Over 100 qualified B2B conversations in 9 weeks, with all target seats filled ahead of schedule."
25%+
Connection acceptance rate
40%
Reply rate
100+
Copilot-qualified conversations in 9 weeks
Senior Project Manager
Microsoft partner, Netherlands (name withheld under NDA)
WoodAim
The full engine, tested on our own capital
A solid wood furniture manufacturer in Lithuania, third generation, selling to design brands and hospitality projects across Europe. No commercial team, no marketing function, no inbound system. We built the complete engine here first, CEO LinkedIn presence, repositioned website, and an SEO and AI findability system, before offering it to clients.
2-3 / week
Qualified inbound leads, each worth €50-500K in annual contract value
AI-visible
Appears in ChatGPT and Perplexity results for core buyer searches, a channel most manufacturers do not show up in at all
6 months
From near-zero inbound to a consistent weekly pipeline
Campaign notes:
WoodAim is our founder's own manufacturing company. Every method PluralSales sells was built and tested here first, on real capital, with real consequences. It is our proof the full system works before we ever run it for you.
Who We Work With
Good fit
- B2B companies where a single client relationship is worth €10K+ per year
- Manufacturing, SaaS, IT services, professional services, industrial tech, biotech
- Funded companies and established businesses with a track record to draw content from
- Companies entering new markets or building commercial operations for the first time
- Founders and executives willing to be the visible face of the business
- Ready to commit to understanding before execution: diagnostic first, then build
Not a fit
- Unfunded early-stage startups with no track record yet
- Consumer brands or B2C businesses
- Companies looking for mass email blasting or cheap lead lists
- Anyone wanting results in week one without investing in positioning first
- No clear product or service yet
We work across Lithuania, the Baltics, Nordics, UK, Germany, Netherlands, and the US.
Built From Inside B2B Tech
Every PluralSales engagement is led personally, no templates, no junior execution.
Andrius Misiunas
Founder, PluralSales
View my LinkedInI have spent the last decade inside B2B companies, building commercial operations from scratch.
I held the COO seat at a LegalTech startup. I opened Scandinavian and UK markets myself, with no agency, no budget, and no inherited pipeline. I was inside a US space tech company when two people generated $10M in qualified pipeline in a single month.
I still carry my own risk. I run WoodAim, a manufacturing company in Lithuania, and I built its entire go-to-market from zero: positioning, website, SEO, outbound, AI findability. It now generates 2-3 qualified B2B leads a week, each worth €50-500K. Every method PluralSales uses was tested there first, on my own capital, before it was ever sold to a client.
Some of it worked. Some of it did not. PluralSales was built from both.
What a decade made clear: most B2B companies do not have a sales problem. They have a commercial infrastructure problem. The product is ready. The system that puts it in front of the right buyers is not. That is what we build.
We are a small, senior team. Every engagement is designed and led by the people who take the call. No agency layers, no templates, no handing your account to someone who was not in the room.
Transparent Pricing
Start with the diagnostic, then build. Strategy, research, and execution are included in every retainer. No hidden fees.
Go-to-Market Diagnostic€3,000 (one-time, delivered in 2 weeks)
Full commercial audit: buyer mapping, competitive analysis, positioning review, prioritised action plan. Standalone deliverable.
- Buyer map: named companies, named roles
- Competitive teardown of 3-5 closest competitors
- Positioning review of website, LinkedIn, and public presence
- AI findability check across ChatGPT, Perplexity, and Google
- Prioritised action plan: what to build first, second, third
Credited against the first month if you move to a retainer.
How the diagnostic worksExecutive Presence & OutboundFrom €3,500/month + one-time setup €1,500-3,000 (scoped on the diagnostic)
- Executive LinkedIn content, 8-12 posts/month
- Selective outbound, 10-20 conversations/week
- Inbound reply management
- Event sprints
- 3-month minimum
3-month minimum. Additional executive profiles priced separately.
Full Commercial EngineFrom €5,000/month + setup fee scoped on the diagnostic
- Everything in Executive Presence & Outbound
- Website build or rebuild for buyer search and AI findability
- SEO and AI findability system
- Content strategy tied to your outbound
- Competitive monitoring, updated quarterly
- Full funnel visibility, first touch to qualified meeting
- 6-month minimum
Performance bonus structure available, tied to qualified pipeline.
Already have positioning and a website? Take the outbound engine on its own.
Outbound Only
For companies that already have positioning and a website but need the outbound engine. Strategy and ICP sprint included.
From €2,100/month
- Up to 400 contacts/month
- 1 market
- LinkedIn only
- Strategy & ICP sprint included
- 3-month commitment
From €2,500/month
- 400-800 contacts/month
- 1-2 markets
- LinkedIn only
- Strategy & ICP sprint included
- 3-month commitment
From €3,500+/month
- 800+ contacts/month
- 2+ markets
- LinkedIn + Email (+€1/contact)
- Conversation management included
- Strategy & ICP sprint included
- 3-month commitment
All prices exclude VAT. Strategy and ICP work happens in the first 2-4 weeks of month 1 before full outreach begins.
Ready to start real conversations with your buyers?
We work with a limited number of B2B companies each quarter. Tell us about your business, if we're a fit, we'll build your system.
Start a conversation
Tell us about your business. If we can help, we'll say so. If we can't, we'll point you somewhere that can.