LinkedIn outreach for B2B
We start conversations when there is a reason to have them.
Context-based LinkedIn outreach for B2B companies. We reach decision makers around the events they attend, the communities they belong to and the signals they give, so your message arrives as relevant, not random.
Trusted by
Why most LinkedIn outreach fails
Messages without a reason get ignored.
A stranger asking for a meeting is noise. The same message tied to an event they are attending gets read.
Volume burns your name.
Mass outreach teaches buyers to ignore you, and it follows your executive's profile for years.
Buyers check you before they reply.
If your executive's profile and company page look empty, the best message still fails.
Services
What we do
Three connected ways to create a reason for the right buyer to reply.
Context-based LinkedIn Outreach
We reach the right decision makers when there is a real reason: an event they are attending or organising, a community you share, a hire, a funding round, a new market. Depending on the goal, a campaign builds awareness, invites people to an event, or asks directly for a meeting.
Explore LinkedIn outreachEvent Meeting Programs
For companies attending conferences: we fill your calendar before you arrive, work the event networking app on your behalf and turn the attendee list into a pipeline you keep after the event. For organisers: we bring the right people into the room.
Explore event programsExecutive LinkedIn Communication
Ghostwritten posts, daily engagement and a LinkedIn newsletter that make your executive a recognised name in the niche, plus a company page that looks alive when buyers check you. After a few months, cold outreach arrives warm.
Explore executive LinkedInHow we build context
Every message starts with research
Before anyone gets a message, we map the account, the person and the moment: what they work on, what they posted, which events they attend, who they know in common with you. We enrich and verify the data so each conversation opens with something specific. LinkedIn first. Email only where it adds context.
Named accounts, not personas
Verified data, public business information only
Research before every message, not after
Case Studies & Results
One pattern repeats across every campaign: the closer the audience already feels to you, the higher the numbers. That is why we build proximity before outreach.
EBIT Conference (Delfi)
230+ decision-maker conversations across two Baltic markets
LinkedIn outreach for Lithuania's most recognised business conference, reaching senior decision makers across two Baltic markets.
42.5%
Connection acceptance rate
50.6%
Reply rate
230+
Decision-maker conversations
Campaign notes:
One of the highest-performing outbound campaigns we ran, driven by precise ICP targeting and context-rich messaging.
NALB Forum 2026
Full forum booked with a warm network of investors and operators
North American Lithuanian Business Forum. PluralSales ran the LinkedIn outreach engine across five sender profiles over a focused four-week window, turning cold contacts into a warm network of investors, operators, and partners.
21%
Connection acceptance rate
41%
Reply rate from accepted connections
38
Contacts open to future meetings
Campaign notes:
PluralSales owned the LinkedIn outreach side and built a warm network around the forum that extends well beyond the four days in Los Angeles.
Elseta
Multi-cycle engagement across the EU energy sector
Context-based LinkedIn outreach for a European substation control company selling RTUs, I/O modules and measurement devices to utilities, DNOs and OEMs.
18%
Connection acceptance rate
24%
Reply rate
Campaign notes:
PluralSales built us a repeatable outbound motion in a highly technical niche where generic outreach would never land.
TrustGuru
B2B SaaS · NIS2 & DORA compliance
LinkedIn outreach"As a SaaS company focused on NIS2 and DORA compliance, we needed a strategic approach to reach our target audience. Pluralsales transformed our outreach with their systematic methodology. Their structured approach has been highly effective in creating consistent conversations with decision-makers."
37.5%
Connection acceptance rate
39.2%
Reply rate
750+
Conversations started with EU compliance buyers
Justinas Jurkonis
Co-founder of TrustGuru
Microsoft Copilot launch partner (NL)
Microsoft Copilot · Netherlands
LinkedIn outreach"PluralSales ran the LinkedIn outreach engine for our Microsoft Copilot go-to-market alongside the largest Microsoft partner in the Netherlands. Over 100 qualified B2B conversations in 9 weeks, with all target seats filled ahead of schedule."
25%+
Connection acceptance rate
40%
Reply rate
100+
Copilot-qualified conversations in 9 weeks
Senior Project Manager
Microsoft partner, Netherlands (name withheld under NDA)
WoodAim
The method, tested on our own capital
Our founder's own manufacturing company, where every method we sell was tested first on real capital.
2-3 / week
Qualified inbound leads, each worth €50-500K in annual contract value
AI-visible
Appears in ChatGPT and Perplexity results for core buyer searches, a channel most manufacturers do not show up in at all
6 months
From near-zero inbound to a consistent weekly pipeline
Campaign notes:
WoodAim is our founder's own manufacturing company. The outreach and executive communication methods we sell were tested here first, with real consequences.
Who We Work With
Good fit
- B2B companies where a single client relationship is worth €10K+ per year
- Manufacturing, SaaS, IT services, professional services, industrial tech, biotech
- Funded companies and established businesses with a track record to draw content from
- Companies entering new markets or building commercial operations for the first time
- Founders and executives willing to be the visible face of the business
- Companies attending or organising industry events
Not a fit
- Unfunded early-stage startups with no track record yet
- Consumer brands or B2C businesses
- Companies looking for mass email blasting or cheap lead lists
- Anyone wanting results in week one without investing in positioning first
- No clear product or service yet
We work across Lithuania, the Baltics, Nordics, UK, Germany, Netherlands, and the US.
Built From Inside B2B Tech
Every PluralSales engagement is led personally, no templates, no junior execution.
Andrius Misiūnas
Founder, PluralSales
View my LinkedInI have spent the last decade inside B2B companies, building commercial operations from scratch.
I held the COO seat at a LegalTech startup. I opened Scandinavian and UK markets myself, with no agency, no budget, and no inherited pipeline. I was inside a US space tech company when two people generated $10M in qualified pipeline in a single month.
I still carry my own risk. I run WoodAim, a manufacturing company in Lithuania, and I built its entire go-to-market from zero: positioning, website, SEO, outbound, AI findability. It now generates 2-3 qualified B2B leads a week, each worth €50-500K. Every method PluralSales uses was tested there first, on my own capital, before it was ever sold to a client.
Some of it worked. Some of it did not. PluralSales was built from both.
What a decade made clear: most B2B companies do not have a sales problem. They have a commercial infrastructure problem. The product is ready. The system that puts it in front of the right buyers is not. That is what we build.
We are a small, senior team. Every engagement is designed and led by the people who take the call. No agency layers, no templates, no handing your account to someone who was not in the room.
Scoped to your market, not a price list
The number of markets, executive profiles, events and channels changes what we build. We scope every engagement after a discovery call, with a fixed monthly fee agreed before anything starts.
Minimum 3 months for outreach and executive communication. Event programs are scoped per event.
Book a discovery callStart a conversation
Tell us about your business. If we can help, we'll say so. If we can't, we'll point you somewhere that can.