Field Notes
Notes from running LinkedIn-first sales systems: real campaigns, real numbers, our own companies included.
LinkedIn Is a Bad Outreach Channel. Here's When It Works, and What Good Results Look Like
Who's watching your LinkedIn inbox? Real benchmarks from 14,624 of our own connection requests: what fails, what works, and what good actually looks like.
NALB Forum 2026: Building a US-Lithuania Business Network Through LinkedIn Outreach
How PluralSales powered LinkedIn outreach for the North American Lithuanian Business Forum in Los Angeles, connecting Lithuanian leaders with US investors and partners.
What UC Berkeley Haas Teaches About Trust-Based B2B Sales
A week in San Francisco, a lecture room at UC Berkeley Haas, and a whiteboard opening line that mirrored exactly what we're building at PluralSales.
CallTraders: 100+ Registrations in 9 Weeks Through Targeted LinkedIn Campaigns
A full-funnel LinkedIn outreach campaign targeting senior HR, Marketing, Finance, and Commercial decision makers in the Netherlands, with all available seats filled ahead of schedule.
How TrustGuru Generated 25 New Leads Monthly with Strategic LinkedIn Outreach
How a compliance SaaS company built a consistent pipeline of qualified conversations with compliance, risk, and IT decision makers through systematic LinkedIn outreach.
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