PluralSales

    Case Studies

    Case Studies

    Results from B2B companies running our LinkedIn-first outbound sales systems.

    Conference outreach · Lithuania & Latvia

    EBIT Conference (Delfi)

    230+ decision-maker conversations across two Baltic markets

    LinkedIn outreach campaign for Lithuania's most recognised business conference, EBIT, organised by Delfi. The campaign reached senior decision makers across two Baltic markets to drive conference awareness, registrations, and high-value networking conversations.

    Approach highlights

    • ▸Dual-market ICP targeting across Lithuania and Latvia
    • ▸Context-rich messaging tied to EBIT's editorial authority
    • ▸Live qualification and routing into registration workflow

    42.5%

    Connection acceptance rate

    50.6%

    Reply rate

    230+

    Decision-maker conversations

    "One of the highest-performing outbound campaigns we ran, driven by precise ICP targeting and messaging that matched the conference's positioning."
    - EBIT Conference campaign lead
    Read the full case study
    Event outreach · USA

    NALB Forum 2026

    Full forum booked with a warm network of investors and operators

    The North American Lithuanian Business Forum is the premier event for Lithuanian-North American business ties, bringing together Lithuanian business leaders, US investors, and companies positioned to help Lithuanian businesses grow in the United States. PluralSales ran the LinkedIn outreach engine, a multi-sender campaign across five profiles over a focused four-week window, turning cold LinkedIn contacts into a warm network of investors, operators, and partners aligned with the forum's cross-border mission.

    Approach highlights

    • ▸Audience research across LA-based investors, founders, and operators
    • ▸Five coordinated sender profiles, each with role-fit positioning
    • ▸Personalized first-touch messages anchored in the NALB mission
    • ▸Live reply handling and qualification
    • ▸Routing of warm contacts into post-forum relationship tracks

    21%

    Connection acceptance rate

    41%

    Reply rate from accepted connections

    38

    Contacts open to future meetings

    "PluralSales owned the LinkedIn outreach side and built a warm network around the forum that extends well beyond the four days in Los Angeles."
    - NALB Forum 2026 organising team
    Read the full case study
    Microsoft Copilot · Netherlands

    Microsoft Copilot launch partner (Netherlands)

    Full-funnel Copilot pipeline built with the largest Microsoft partner in the Netherlands

    Co-run outbound programme with the largest Microsoft partner in the Netherlands to attract new B2B customers for a Microsoft Copilot AI adoption offer. Full-funnel LinkedIn outreach targeting senior HR, Marketing, Finance, and Commercial decision makers evaluating Copilot rollouts. Client name withheld under NDA.

    Approach highlights

    • ▸Joint positioning with a top-tier Microsoft partner around Copilot adoption
    • ▸Cross-functional ICP across HR, Marketing, Finance, and Commercial buyers
    • ▸Registration-focused messaging with a clear path into Copilot demos
    • ▸Weekly cadence review to protect reply quality and partner brand

    25%+

    Connection acceptance rate

    40%

    Reply rate

    100+

    Copilot-qualified conversations in 9 weeks

    "PluralSales ran the LinkedIn outreach engine for our Copilot go-to-market. The results exceeded our expectations - over 100 qualified conversations in 9 weeks with all target seats filled ahead of schedule."
    - Senior Project Manager, Microsoft partner (Netherlands)
    Read the full case studyRead the full campaign breakdown
    B2B SaaS · NIS2 & DORA compliance

    TrustGuru

    Consistent ICP-fit conversations with EU compliance buyers

    Strategic LinkedIn outreach for a SaaS company helping organisations navigate NIS2 and DORA compliance. Campaign targeted compliance, risk, and IT decision makers across the EU.

    Approach highlights

    • ▸Compliance, risk, and IT decision-maker targeting across the EU
    • ▸Systematic messaging tied to NIS2 and DORA readiness triggers
    • ▸Structured qualification into demo-ready conversations

    37.5%

    Connection acceptance rate

    39.2%

    Reply rate

    750+

    Conversations started with EU compliance buyers

    "As a SaaS company focused on NIS2 and DORA compliance, we needed a strategic approach to reach our target audience. Pluralsales transformed our outreach with their systematic methodology. Their structured approach has been highly effective in creating consistent conversations with decision-makers."
    - Justinas Jurkonis, Co-founder of TrustGuru
    Read the full case studyRead the full campaign breakdown
    Industrial tech · Substation automation

    Elseta

    Multi-cycle engagement across the EU energy sector

    Ongoing outbound sales system for a European substation automation company. Elseta builds compact, field-ready RTUs, I/O modules, and measurement devices for utilities, distribution network operators, and OEMs. Multi-market LinkedIn outreach targeting decision makers in the energy and power grid sector.

    Approach highlights

    • ▸Utilities, DNOs, and OEM targeting across EU energy markets
    • ▸Technical positioning aligned with substation automation buyers
    • ▸Multi-cycle campaign structure with iterated ICP refinement

    18%

    Connection acceptance rate

    24%

    Reply rate

    "PluralSales built us a repeatable outbound motion in a highly technical niche where generic outreach would never land."
    - Elseta commercial team
    Read the full case study

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