B2B Outbound Sales Agency
LinkedIn-First Outbound Sales Systems for High-Value B2B Sales.
We build and run outbound sales systems that initiate high-value conversations with decision makers. ICP strategy, in-depth lead research, LinkedIn outreach execution, and conversation management, end to end.
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Sound familiar?
Your sales team knows who they want to reach, but doesn't have the time, data, or system to do it consistently.
You've tried generic lead gen agencies that delivered volume without relevance. High sends, low conversion.
Hiring an in-house outbound team means months of ramp-up, tools, training, and no guarantee it works.
We solve this by building and running your outbound sales system, strategy through qualified conversation.
How We Build Your Outbound Sales System
Every engagement follows four stages. Each one builds on the last.
Strategy & ICP Sprint
Every engagement starts here. We define who you're targeting and why, market selection, buyer personas, messaging angles, approach rationale. We don't begin outreach until the strategy is validated. This is how we ensure every message has a reason behind it.
Data Research & List Building
We build your lead list from scratch or enrich what you already have. In-depth research using cutting-edge data tools, industry, company financials, decision-maker seniority, growth signals. We enrich every contact to understand the context: why this person, why now, and how to create trust instead of being generic.
LinkedIn Outreach Execution
We run outreach through your team's LinkedIn profiles using our white-label platform. Connection requests, first messages, follow-ups, all written and sequenced based on your strategy. You approve everything before it goes out.
Conversation Management
When prospects reply, we don't disappear. We qualify during the conversation, follow up on timing, suggest meetings, and hand off leads who are ready to talk. You get context-rich warm introductions, not cold names in a spreadsheet.
Why Companies Choose PluralSales
Strategy before execution
Every engagement starts with an ICP sprint, built into your first month. We don't touch LinkedIn until we know exactly who we're targeting and why. Most agencies skip this. We won't.
Data-first targeting
We research companies and contacts before outreach, industry, financials, employee count, seniority. You reach the right 400 people, not a random 4,000.
Conversations, not just sends
Most outbound agencies stop at "message sent." We qualify replies, manage conversations, and deliver meetings with context your sales team can actually use.
Who We Work With
Good fit
- B2B companies where a single new client relationship is worth €10K or more
- SaaS, technology, manufacturing, industrial, professional services
- Established product with paying customers
- Ready to commit to a 3-month engagement
- Have a sales team that can close from qualified conversations
Not a fit
- Looking for pay-per-lead or a quick test
- Early-stage startup without sales capacity
- Expecting results from a 2-week pilot
- No clear product, service, or target market
We work across Lithuania, Latvia, Estonia, the Nordics, UK, Germany, Netherlands, Spain, Italy, Canada, and the US.
Transparent Pricing
Every engagement is a 3-month commitment. Strategy, data research, and execution are included from day one. No hidden fees, no surprises.
From €2,100/month
- Up to 400 contacts/month
- 1 market
- LinkedIn only
- Strategy & ICP sprint included
- 3-month commitment
From €2,500/month
- 400–800 contacts/month
- 1–2 markets
- LinkedIn only
- Strategy & ICP sprint included
- 3-month commitment
From €3,500+/month
- 800+ contacts/month
- 2+ markets
- LinkedIn + Email (+€1/contact)
- Conversation management included
- Strategy & ICP sprint included
- 3-month commitment
All prices exclude VAT. Strategy and ICP work happens in the first 2–4 weeks of month 1 before full outreach begins.
Case Studies & Results
Outbound sales case studies from B2B companies running our LinkedIn sales systems.
EBIT Conference (Delfi)
230+ decision-maker conversations across two Baltic markets
LinkedIn outreach for Lithuania's most recognised business conference, reaching senior decision makers across two Baltic markets.
42.5%
Connection acceptance rate
50.6%
Reply rate
230+
Decision-maker conversations
"One of the highest-performing outbound campaigns we ran, driven by precise ICP targeting and context-rich messaging."
— EBIT Conference campaign lead
NALB Forum 2026
Full forum booked with a warm network of investors and operators
North American Lithuanian Business Forum. PluralSales ran the LinkedIn outreach engine across five sender profiles over a focused four-week window, turning cold contacts into a warm network of investors, operators, and partners.
21%
Connection acceptance rate
41%
Reply rate from accepted connections
38
Contacts open to future meetings
"PluralSales owned the LinkedIn outreach side and built a warm network around the forum that extends well beyond the four days in Los Angeles."
— NALB Forum 2026 organising team
Elseta
Multi-cycle engagement across the EU energy sector
Ongoing outbound sales system for a European substation automation company selling RTUs, I/O modules, and measurement devices to utilities, DNOs, and OEMs.
18%
Connection acceptance rate
24%
Reply rate
"PluralSales built us a repeatable outbound motion in a highly technical niche where generic outreach would never land."
— Elseta commercial team
TrustGuru
B2B SaaS · NIS2 & DORA compliance
"As a SaaS company focused on NIS2 and DORA compliance, we needed a strategic approach to reach our target audience. Pluralsales transformed our outreach with their systematic methodology. Their structured approach has been highly effective in creating consistent conversations with decision-makers."
37.5%
Connection acceptance rate
39.2%
Reply rate
750+
Conversations started with EU compliance buyers
Justinas Jurkonis
Co-founder of TrustGuru
Microsoft Copilot launch partner (NL)
Microsoft Copilot · Netherlands
"PluralSales ran the LinkedIn outreach engine for our Microsoft Copilot go-to-market alongside the largest Microsoft partner in the Netherlands. Over 100 qualified B2B conversations in 9 weeks, with all target seats filled ahead of schedule."
25%+
Connection acceptance rate
40%
Reply rate
100+
Copilot-qualified conversations in 9 weeks
Senior Project Manager
Microsoft partner, Netherlands (name withheld under NDA)
Built From Inside B2B Tech
Every PluralSales engagement is led personally — no templates, no junior execution.
I've spent the last decade in B2B - mostly learning what doesn't work.
I've been part of teams that built pipeline from nothing. I've sat in the COO seat at a LegalTech startup, done my own outreach to clients in Scandinavia and the UK without an agency or a budget, and been inside a US-focused space tech company when we generated over 10M+ in opportunities in a single month with two people and no shortcuts.
Some of it worked. Some of it didn't. PluralSales was built from both.
What I know for certain: the right conversation, with the right person, at the right moment - changes everything. That's the only thing we focus on.
We're a small, senior team. No bloated agency layers, no templates, no passing your account to someone who wasn't in the room when we designed the system.
Ready to start real conversations with your buyers?
We work with a limited number of B2B companies each quarter. Tell us about your business, if we're a fit, we'll build your system.
Start a conversation
Tell us about your business. If we can help, we'll say so. If we can't, we'll point you somewhere that can.