PluralSales

    Method

    How We Work

    Two service lines. The flagship builds recognition around one executive. The outbound system builds pipeline for your sales team. Both are senior-led, both run on a 3-month minimum.

    Track 1

    Executive LinkedIn & GTM

    We make one executive the face your market recognises. Usually a founder or CEO, sometimes the commercial lead. Content, LinkedIn profile management, selective outreach, and events run around that person. See the full service.

    Setup monthBefore anything publishes

    Positioning, Voice, Profile

    We define what your executive is known for, capture their voice, and rebuild the profile end to end: banner, headline, about section, featured content. LinkedIn profile management starts here and stays with us for the whole engagement.

    What you receive

    • Positioning statement: the one topic your executive owns
    • Voice guide built from a recorded interview and voice notes
    • Full LinkedIn profile rebuild for the executive
    • Company page treated as a credibility backdrop
    • Content plan for the first two months

    What we need from you

    • One 60-90 minute interview with the executive
    • Access to the LinkedIn profile and company page
    • Approval on positioning before publishing starts

    One-time setup fee, scoped on the discovery call.

    See flagship pricing
    Months 1-28-12 posts per month

    Rhythm and Approval

    Content ships on a fixed cadence. Every post, comment angle, and inbound reply goes through approval. Nothing publishes without sign-off. Selective outreach starts in parallel, sent from the executive's own account to people who already have a reason to answer.

    What runs every week

    • Ghostwritten posts drafted from the monthly interview
    • Comment strategy on the accounts you want to be seen by
    • Selective research-backed invitations, sent person by person
    • Inbound reply management with context summaries
    • Weekly reporting on profile visits, replies, and conversations

    You approve everything. We never publish or send without it.

    Month 3Recognition starts to compound

    First Visible Signals

    Profile visits climb, inbound replies arrive, and conversations open warmer because people have read the executive before they answer. This is also when we launch and run the LinkedIn newsletter: the executive's strongest thinking in their domain, delivered to subscribers you own.

    What changes

    • Inbound replies tied to specific published posts
    • LinkedIn newsletter live, with a recurring publishing slot
    • Shorter path from first message to booked call
    • Reporting that separates inbound from outbound origin
    Month 4 and beyondOngoing

    Event Sprints and Board-Level Reporting

    Event sprints layer on top: we build proximity before a conference or launch, then run outreach into a room that already recognises your executive. Reporting turns into numbers you can put in a board deck.

    What gets added

    • Event sprints around conferences, launches, and roadshows
    • Additional executive profiles where more than one person carries the market relationship
    • Quarterly positioning review
    • Pipeline reporting by source and campaign
    See flagship pricing

    Track 2

    Outbound Sales Systems

    The pipeline engine without the executive brand programme. Four stages, run through your team's profiles. See the full service.

    Stage 0Weeks 1-4 of your engagement

    Strategy & ICP Sprint

    Every engagement starts here. We don't begin outreach without a validated ICP and targeting strategy. This sprint covers market selection, buyer persona definition, messaging angles and sequences, and approach rationale, why we're reaching these contacts with this message at this time.

    What you receive

    • Validated ICP document
    • Target market analysis
    • Lead qualification criteria
    • Outreach messaging sequences (connection request, first message, follow-ups)
    • Recommended contact volume and timeline

    What we need from you

    • Access to your CRM for blacklist exclusion (if applicable)
    • 1-2 calls to understand your product, market, and sales process
    • Feedback on messaging drafts

    This work happens in the first 2-4 weeks of your engagement. Once the strategy is validated, outreach begins immediately.

    Included in the monthly retainer
    Stage 1Included in your monthly retainer

    Data Research & List Building

    We build your lead list from scratch using cutting-edge data tools, or enrich an existing list you provide. Every contact is researched in depth before outreach begins. We don't just find names, we build context: why this person, why their company, and how to create trust instead of being generic.

    What we research and enrich per contact

    • Company industry, size, revenue, employee count, growth signals
    • Decision-maker identification (name, title, seniority, reporting structure)
    • Company financials and market context
    • Approach angle, what connects your offer to their situation
    • LinkedIn profile validation
    • Blacklist / CRM exclusion check

    If you have an existing lead list, we'll qualify and enrich it instead of building from scratch. This reduces cost and speeds up launch.

    See per-contact rates on the pricing page
    Stage 2Included in your monthly retainer

    LinkedIn Outreach Execution

    We run selective outreach through your team's LinkedIn profiles. Every message is written and sequenced based on the strategy from Stage 0, and every contact is reviewed before an invitation goes out. You approve all messaging before it goes live.

    How it works

    • Outreach runs from 1-2 LinkedIn profiles (your team members)
    • Invitations sent daily to qualified contacts, reviewed one by one
    • First message, follow-up 1, follow-up 2, timed and sequenced deliberately
    • All messaging personalised to the contact's role and company context
    • Weekly reporting on connection rates, reply rates, and conversation quality

    Optional: LinkedIn + Email (+€1/contact). Email sequences support the LinkedIn outreach, they don't replace it.

    Configure channels on the pricing page
    Stage 3Optional add-on from €500/month

    Conversation Management

    When prospects reply, most providers forward you a notification. We manage the entire conversation, qualifying interest, answering initial questions, suggesting meeting times, and handing off warm leads with full context.

    What we do

    • Monitor and reply to all LinkedIn conversations
    • Qualify prospect interest and fit during the conversation
    • Suggest meeting times and coordinate scheduling
    • Write context summaries for your sales team before each meeting
    • Flag high-priority replies for immediate attention

    Your sales team receives warm, context-rich introductions, not cold names. They know who the person is, what they're interested in, and why they replied before the first call.

    Add conversation management on the pricing page

    We don't sell plans, we build and run systems. Strategy is how every engagement starts, not a standalone product.

    See pricing

    Start a conversation

    Tell us about your business. If we can help, we'll say so. If we can't, we'll point you somewhere that can.