Research eats the day.
SDRs spend hours finding accounts, people and context before a single conversation. That time is the most expensive part of outbound.
GTM engineering
Your SDRs should be talking to buyers, not building lists.
We design and build the systems behind context-based outbound inside your own tools. Your team gets the right accounts, the right people and a reason to reach out, every day. Then we hand it over.
Most outbound teams don't have a people problem. They have a system problem.
Signals go unused.
People engage with your posts, attend the same events, visit your site or change jobs. Nobody follows up, because nobody sees it in time.
Data decays quietly.
Bounced emails, people who moved on, missing decision makers. The CRM looks full and the pipeline stays thin.
Systems we build
Each system runs on a fixed rhythm inside your stack and ends in a concrete action for a person on your team. Most clients start with two or three.
Signal-to-meeting loop
People who engage with your company, your executive's content or your website are matched to your ICP and sent to the right rep with context and a suggested first message.
Event pipeline
Attendee, speaker and exhibitor lists are matched against your ICP and CRM, assigned to reps and turned into a plan for before, during and after the event. Your conference calendar becomes a pipeline calendar.
Buying-committee mapping
For your target accounts we find the missing decision makers, verify their contact details and label every data point by source and confidence.
Champion tracking
Customers, users and champions who move to a new company are flagged as warm accounts, with a ready reason to reconnect.
Closed-lost revival
Lost and stalled deals are checked for new triggers: funding, leadership changes, hiring, new markets. Each one comes back with a reason to reopen the conversation.
Account briefs
A short brief on the account and the person, so every first message and every call starts with something specific. Research takes minutes, not half an hour.
Reply and inbound routing
Replies and inbound leads are sorted, enriched and routed with a draft response, so no reply waits longer than a working day.
Weekly pulse
Acceptance, reply and meeting rates by campaign, signal and rep, delivered every Friday. You see what works before the quarter ends.
How a project runs
Diagnostic
One to two weeks. We map where your leads come from, how your team spends its time and where signals and data leak. You get a short roadmap: which systems, in which order, with expected impact. The fee is credited against the build.
Build
Typically three to six weeks. We build inside your CRM, outreach tools and data providers. Every workflow is documented and tested on live data before your team relies on it.
Training
A working session with your team on the live system, plus a written playbook: what runs when, what each person does with the output, what to do when something breaks.
Handover and care
The system is yours. An optional monthly care plan covers monitoring, fixes, tool changes and a monthly review of what to improve next.
Built in your stack, owned by you
Every account, tool and data source stays in your name. We build inside your stack, not ours.
Documentation and playbooks are written for the people who will run the system after us.
Outreach limits are set conservatively and agreed with you. Nothing runs on your profiles without your sign-off.
Built in live campaigns first
Every system on this page was first built for our own outreach programs and tested on real campaigns before we offered it as a build.
Buying-committee research, 200 Dutch enterprise accounts
For an outbound calling partner: missing IT and security decision makers identified across 200 companies with 275+ employees, with contact details verified and tagged by source and confidence.
Member matching for a global leadership network
49 members across 20 countries profiled and scored. 147 introductions mapped, with a double opt-in process the network's own team runs.
Event pipelines for Baltic and US conferences
The event system behind the EBIT and NALB Forum programs.
See case studiesWho it is for
Good fit
- B2B companies with 2 to 15 people in sales or SDR roles
- Teams already doing outbound but short on context, signals or clean data
- Outbound and calling agencies that want research and signal systems behind their own teams
- Companies that attend or organise industry events every year
Not a fit
- Teams with nobody to run the system after handover. Our outreach service is the better start.
- Companies looking for a contact list and a sending tool
- Teams that want volume first and targeting later
Questions
Both. Our outreach service runs campaigns for you. GTM engineering builds the same systems inside your team. Many clients start with a campaign and take the system in house after three months.
Your existing CRM, LinkedIn and email outreach tools, Sales Navigator and data providers. If something is missing, we recommend the smallest addition that does the job.
A fixed project fee agreed after the diagnostic, so you know the full cost before the build starts. After handover, an optional care plan at a small monthly fee. Changes outside the plan are billed hourly.
Under the care plan, we monitor and fix it. Without it, your playbook covers the common failures, and we are available by the hour.
Start a conversation
Tell us about your business. If we can help, we'll say so. If we can't, we'll point you somewhere that can.