Industrial tech · Substation automation
Elseta
Multi-cycle engagement across the EU energy sector
Client context
Elseta is a European substation automation company that builds compact, field-ready RTUs, I/O modules, and measurement devices for utilities, distribution network operators, and OEMs. It needed an ongoing outbound sales system to reach decision makers across the EU energy and power grid sector.
What we did
- ▸Utilities, DNOs, and OEM targeting across EU energy markets
- ▸Technical positioning aligned with substation automation buyers
- ▸Multi-cycle campaign structure with iterated ICP refinement
18%
Connection acceptance rate
24%
Reply rate
"PluralSales built us a repeatable outbound motion in a highly technical niche where generic outreach would never land."
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