Industrial tech · Substation control
Elseta
Multi-cycle engagement across the EU energy sector
Client context
Elseta is a European substation control company. It needed a relevant way to reach decision makers across the EU energy and power grid sector.
What we did
- ▸Utilities, DNOs, and OEM targeting across EU energy markets
- ▸Technical positioning aligned with substation control buyers
- ▸Multi-cycle campaign structure with iterated ICP refinement
18%
Connection acceptance rate
24%
Reply rate
"PluralSales built us a repeatable outbound motion in a highly technical niche where generic outreach would never land."
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