Industrial tech · Substation control

    Elseta

    Multi-cycle engagement across the EU energy sector

    Client context

    Elseta is a European substation control company. It needed a relevant way to reach decision makers across the EU energy and power grid sector.

    What we did

    • ▸Utilities, DNOs, and OEM targeting across EU energy markets
    • ▸Technical positioning aligned with substation control buyers
    • ▸Multi-cycle campaign structure with iterated ICP refinement

    18%

    Connection acceptance rate

    24%

    Reply rate

    "PluralSales built us a repeatable outbound motion in a highly technical niche where generic outreach would never land."
    - Elseta commercial team

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