B2B SaaS · NIS2 & DORA compliance

    TrustGuru

    Consistent ICP-fit conversations with EU compliance buyers

    Client context

    TrustGuru is a B2B SaaS company helping organisations navigate NIS2 and DORA compliance. It needed a strategic approach to reach compliance, risk, and IT decision makers across the EU.

    What we did

    • Compliance, risk, and IT decision-maker targeting across the EU
    • Systematic messaging tied to NIS2 and DORA readiness triggers
    • Structured qualification into demo-ready conversations

    37.5%

    Connection acceptance rate

    39.2%

    Reply rate

    750+

    Conversations started with EU compliance buyers

    "As a SaaS company focused on NIS2 and DORA compliance, we needed a strategic approach to reach our target audience. Pluralsales transformed our outreach with their systematic methodology. Their structured approach has been highly effective in creating consistent conversations with decision-makers."
    - Justinas Jurkonis, Co-founder of TrustGuru
    Read the full campaign breakdown

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