NALB Forum 2026: Building a US-Lithuania Business Network Through LinkedIn Outreach
The North American Lithuanian Business Forum (NALB Forum 2026) took place in Los Angeles on April 27-30, 2026. It is the premier event for Lithuanian-North American business ties, bringing together Lithuanian business leaders, US investors, and companies positioned to help Lithuanian businesses grow in the United States. PluralSales was responsible for the LinkedIn outreach engine behind the forum.
Learn more about the event: Visit nalbforum.com


The Objective
Reach the right professionals across Los Angeles and North America in a focused four-week window, and turn cold LinkedIn contacts into a warm network of investors, operators, and partners aligned with NALB's cross-border mission. The forum needed quality conversations, not just registrations: investors who could back Lithuanian companies, US operators who could open doors, and partners interested in long-term collaboration.
Our Approach
We executed a multi-sender LinkedIn campaign across five sender profiles, with messaging tuned to the forum's themes of AI investment, US-Lithuania partnerships, and cross-border growth. The work included:
- Audience research across LA-based investors, founders, and operators relevant to NALB
- Five coordinated sender profiles, each with role-fit positioning
- Personalized first-touch messages anchored in the NALB mission
- Live reply handling and qualification, not just templated follow-up
- Routing of warm contacts into post-forum relationship tracks
Campaign Results
1,386
Connection requests sent across 5 senders
293
Connections accepted (21.1%)
117
Conversations started (40.9% of accepted)
38
Contacts open to future meetings
Client Testimonial
"It was a great event with Lithuanian leaders, US investors, and companies that can help Lithuanian businesses grow in the United States. PluralSales owned the LinkedIn outreach side and built a warm network around the forum that extends well beyond the four days in Los Angeles."PluralSales, LinkedIn Outreach Partner, NALB Forum 2026
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