Microsoft Copilot · Netherlands

    Microsoft Copilot launch partner (Netherlands)

    Full-funnel Copilot pipeline built with the largest Microsoft partner in the Netherlands

    Client context

    The client is the largest Microsoft partner in the Netherlands, running a Microsoft Copilot AI adoption offer for B2B customers. Client name withheld under NDA. The programme needed full-funnel LinkedIn outreach to senior HR, Marketing, Finance, and Commercial decision makers evaluating Copilot rollouts.

    What we did

    • Joint positioning with a top-tier Microsoft partner around Copilot adoption
    • Cross-functional ICP across HR, Marketing, Finance, and Commercial buyers
    • Registration-focused messaging with a clear path into Copilot demos
    • Weekly cadence review to protect reply quality and partner brand

    25%+

    Connection acceptance rate

    40%

    Reply rate

    100+

    Copilot-qualified conversations in 9 weeks

    "PluralSales ran the LinkedIn outreach engine for our Copilot go-to-market. The results exceeded our expectations - over 100 qualified conversations in 9 weeks with all target seats filled ahead of schedule."
    - Senior Project Manager, Microsoft partner (Netherlands)
    Read the full campaign breakdown

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