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    CallTraders: 100+ Registrations in 9 Weeks Through Targeted LinkedIn Campaigns

    Pluralsales Team
    May 30, 2025
    10 min read

    CallTraders approached us with an ambitious goal: fill their exclusive AI-focused training programs by reaching senior decision-makers across multiple business functions in the Netherlands. The challenge was to generate qualified registrations for specialized AI training programs targeting busy executives who are typically difficult to reach through conventional marketing channels.

    The Objective

    Generate qualified leads and drive registrations for exclusive AI-focused trainings by targeting senior decision-makers across key business functions using personalized LinkedIn outreach. The programs required participants with specific expertise levels and decision-making authority, making precise targeting crucial for success.

    Scope of Work

    We executed a full-funnel LinkedIn outreach campaign targeting senior professionals across HR, Marketing, Finance, and Commercial roles in the Netherlands. Our comprehensive approach included:

    • Contact list building with precise targeting criteria
    • Role-specific messaging flows tailored to each business function
    • LinkedIn account setup and management
    • Reply handling and conversation management
    • Campaign tone alignment with strategic positioning
    • Continuous optimization based on live feedback and engagement
    • Regular updates and performance reporting

    Campaign Results

    100+

    Registrations secured within 9 weeks

    25%+

    Connection rate achieved

    40%

    Reply rate on outreach messages

    100%

    Available seats filled ahead of schedule

    Client Testimonial

    "We ran a full-funnel LinkedIn outreach campaign targeting senior professionals across HR, Marketing, Finance, and Commercial roles. The results exceeded our expectations - over 100 registrations secured within 9 weeks with all available seats filled ahead of schedule."
    Tjebbe Beijneveld, Senior Project Manager

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