Positioning and offer
Who you sell to, what you claim, and why that claim beats the alternative. Most revenue problems are positioning problems wearing a sales costume.
Fractional CRO
A fractional CRO who brings the team that builds the system
Senior commercial ownership without a full-time hire, plus the people who execute it. Positioning, buyer mapping, outbound, inbound, and reporting run as one commercial engine.
Advice is not the bottleneck
Most companies that hire a fractional CRO already know roughly what to do. What they lack is anyone to do it. The plan lands, the founder is still the only person selling, and three months later the deck is out of date.
We work as the commercial leadership and the delivery team. One party decides the strategy, builds the motion, runs it weekly, and reports on what it produced. We tested this model in our own manufacturing company before selling it to anyone else.
What the fractional CRO owns
Buyer map and market priority
Named companies, named roles, ranked by how winnable they are. Which market to enter next, and which to leave alone this year.
Outbound motion
The full pipeline motion: selective outreach, executive presence, reply handling, and qualification. Built, run, and documented rather than advised on.
Inbound and findability
Website, search, and AI findability so buyers who are already looking can find you. Outbound and inbound feeding the same funnel.
Reporting and forecasting
One view from first touch to qualified meeting, split by source, so you can tell what to spend more on next quarter.
Team and handover
When it is time to hire, we define the role, the targets, and the playbook the hire inherits. You are not dependent on us to keep it running.
Fractional CRO, full-time hire, or consultancy
A traditional fractional CRO
Two days a month of senior advice. Strategy decks, frameworks, and a plan your team has no capacity to execute.
The same senior ownership plus the team that executes it. Strategy and delivery from one accountable party.
A full-time CRO hire
Six-figure package, three months to find, six to ramp, and a bet made before the motion is proven.
Senior commercial ownership from month one, with a documented system to hand a permanent hire later.
A consultancy engagement
An audit, a roadmap, and an invoice. Implementation is your problem.
Diagnostic first, then build. The diagnostic exists to decide what we execute, not to fill a binder.
The engagement, step by step
Step 1
Go-to-market diagnostic, €3,000 one-time, delivered in two weeks. Buyer map, competitive teardown, positioning review, AI findability check, and a prioritised build order.
Step 2
We agree the first build: usually executive presence and outbound, because that is what starts conversations fastest.
Step 3
Execution begins with weekly approval cycles. You see the copy, the lists, and the replies, not just a monthly summary.
Step 4
Inbound, website, and findability layer on once outbound is producing conversations, so demand you capture and demand you create reinforce each other.
Step 5
Quarterly review at board level: what worked, what to cut, what to hire for, and whether you still need us in the seat.
How pricing works
Go-to-Market Diagnostic
€3,000
one-time, delivered in 2 weeks
Full commercial audit: buyer mapping, competitive analysis, positioning review, prioritised action plan. Standalone deliverable.
Credited against the first month if you move to a retainer.
Executive Presence & Outbound
From €3,500
/month + one-time setup €1,500-3,000 (scoped on the diagnostic)
- Executive LinkedIn content, 8-12 posts/month
- Selective outbound, 10-20 conversations/week
- Inbound reply management
- Event sprints
- 3-month minimum
Full Commercial Engine
From €5,000
/month + setup fee scoped on the diagnostic
- Everything in Executive Presence & Outbound
- Website build or rebuild for buyer search and AI findability
- SEO and AI findability system
- Content strategy tied to your outbound
- Competitive monitoring, updated quarterly
- Full funnel visibility, first touch to qualified meeting
- 6-month minimum
There is no separate advisory fee. The fractional CRO role is how the engagement is led, so the price is the price of the system being built. Full detail on pricing and the delivery detail on how we work.
Good fit
- A single client relationship is worth EUR 10,000 or more per year
- Manufacturing, SaaS, IT services, professional services, industrial tech, or biotech
- Funded or established, with a track record we can build content from
- Entering a new market or building commercial operations for the first time
- A founder or executive willing to be the visible face of the business
Not a fit
- Unfunded early-stage startups with no track record yet
- Consumer brands or B2C businesses
- Anyone looking for mass email blasting or cheap lead lists
- Anyone wanting results in week one without investing in positioning first
Fractional CRO questions
What is a fractional CRO?
A fractional CRO is a part-time chief revenue officer who owns commercial strategy and execution without joining as a full-time hire. They set positioning, define the buyer, build the pipeline motion, and report on revenue, usually for companies that need senior commercial leadership before they can justify a permanent CRO salary.
How is your fractional CRO offer different?
Most fractional CROs advise. We take the same ownership and bring the team that executes it: outreach, executive presence, content, website, and findability. You get the senior decision making and the hands that build the system.
How much does a fractional CRO cost?
We start with a €3,000 go-to-market diagnostic, credited against the first month if you continue. Execution retainers start at €3,500 per month for executive presence and outbound, and from EUR 5,000 per month for the full commercial engine including website, search, and AI findability. Prices exclude VAT and are scoped individually.
How much of your time do we get?
Enough to own the outcome. Weekly working sessions and approval cycles, monthly reporting, and a quarterly review at board level, plus the delivery team running the motion between those points.
When should we hire a full-time CRO instead?
Once the motion is proven, repeatable, and big enough to need a full-time leader managing a team against it. Part of our job is telling you when that point arrives and handing over a documented system.
Which markets do you operate in?
Lithuania, the Baltics, Nordics, UK, Germany, the Netherlands, and the US. We have run commercial programmes across thirteen markets in Europe and North America.
If revenue is stuck and the plan keeps outrunning the capacity to execute it, that is the problem we take on.
Start a conversation
Tell us about your business. If we can help, we'll say so. If we can't, we'll point you somewhere that can.