Positioning and offer
Who you sell to, what you claim, and why that claim beats the alternative. Most revenue problems are positioning problems wearing a sales costume.
Fractional CRO
A fractional CRO who brings the team that builds the system
Senior commercial ownership without a full-time hire, plus the people who execute it. Positioning, buyer mapping, context-based outreach, executive communication and reporting run as one connected program.
Advice is not the bottleneck
Most companies that hire a fractional CRO already know roughly what to do. What they lack is anyone to do it. The plan lands, the founder is still the only person selling, and three months later the deck is out of date.
We work as the commercial leadership and the delivery team. One party decides the strategy, builds the motion, runs it weekly, and reports on what it produced. We tested this model in our own manufacturing company before selling it to anyone else.
What the fractional CRO owns
Buyer map and market priority
Named companies, named roles, ranked by how winnable they are. Which market to enter next, and which to leave alone this year.
Outbound motion
The full pipeline motion: selective outreach, executive presence, reply handling, and qualification. Built, run, and documented rather than advised on.
Executive recognition
Executive content and daily engagement make the sender credible before the first direct conversation.
Reporting and forecasting
One view from first touch to qualified meeting, split by source, so you can tell what to spend more on next quarter.
Team and handover
When it is time to hire, we define the role, the targets, and the playbook the hire inherits. You are not dependent on us to keep it running.
Fractional CRO, full-time hire, or consultancy
A traditional fractional CRO
Two days a month of senior advice. Strategy decks, frameworks, and a plan your team has no capacity to execute.
The same senior ownership plus the team that executes it. Strategy and delivery from one accountable party.
A full-time CRO hire
Six-figure package, three months to find, six to ramp, and a bet made before the motion is proven.
Senior commercial ownership from month one, with a documented system to hand a permanent hire later.
A consultancy engagement
An audit, a roadmap, and an invoice. Implementation is your problem.
Diagnostic first, then build. The diagnostic exists to decide what we execute, not to fill a binder.
The engagement, step by step
Step 1
Research and context mapping. Buyer map, competitive review, positioning review and a prioritised campaign direction.
Step 2
We agree the first build: usually executive presence and outbound, because that is what starts conversations fastest.
Step 3
Execution begins with weekly approval cycles. You see the copy, the lists, and the replies, not just a monthly summary.
Step 4
Executive communication and event programs layer in when they create stronger context for the market.
Step 5
Quarterly review at board level: what worked, what to cut, what to hire for, and whether you still need us in the seat.
How engagement scope works
Research and context mapping
Delivered in 2 weeks
Scope agreed after discovery
Market, account and buyer research that sets the campaign direction.
Included in the written scope.
Executive LinkedIn Communication
Monthly engagement · 3-month minimum
- Executive positioning
- 8-12 posts per month
- Daily engagement
- LinkedIn newsletter
- Company page support
Connected campaign
Scoped after discovery
- Context-based LinkedIn outreach
- Event meeting programs where relevant
- Executive LinkedIn communication
- Fortnightly reporting
External market comparisons, including advisory and full-time alternatives, sit on the fractional CRO comparison. The fractional CRO role is how the engagement is led. The scope covers the system being built. Full detail on engagements and the delivery detail on how we work.
Good fit
- A single client relationship is worth EUR 10,000 or more per year
- Manufacturing, SaaS, IT services, professional services, industrial tech, or biotech
- Funded or established, with a track record we can build content from
- Entering a new market or building commercial operations for the first time
- A founder or executive willing to be the visible face of the business
Not a fit
- Unfunded early-stage startups with no track record yet
- Consumer brands or B2C businesses
- Anyone looking for mass email blasting or cheap lead lists
- Anyone wanting results in week one without investing in positioning first
Fractional CRO questions
What is a fractional CRO?
A fractional CRO is a part-time chief revenue officer who owns commercial strategy and execution without joining as a full-time hire. They set positioning, define the buyer, build the pipeline motion, and report on revenue, usually for companies that need senior commercial leadership before they can justify a permanent CRO salary.
How is your fractional CRO offer different?
Most fractional CROs advise. We take the same ownership and bring the team that executes context-based outreach, event programs and executive communication.
How much does a the fractional CRO comparison?
Every engagement is scoped individually, based on markets, executive profiles, channels and volume. After a discovery call you get a written scope with a fixed monthly fee. The minimum commitment is 3 months.
How much of your time do we get?
Enough to own the outcome. Weekly working sessions and approval cycles, monthly reporting, and a quarterly review at board level, plus the delivery team running the motion between those points.
When should we hire a full-time CRO instead?
Once the motion is proven, repeatable, and big enough to need a full-time leader managing a team against it. Part of our job is telling you when that point arrives and handing over a documented system.
Which markets do you operate in?
Lithuania, the Baltics, Nordics, UK, Germany, the Netherlands, and the US. We have run commercial programmes across thirteen markets in Europe and North America.
Executive LinkedIn + our own company
Campaign notes: a manufacturer with no commercial function
WoodAim · Solid wood furniture manufacturing · Scandinavia and UK
What went in
- /No commercial team, no marketing function, no inbound system at the start
- /Executive LinkedIn presence built for the CEO, with weekly content and selective outreach to Scandinavian designers, architects, and procurement leads
- /Context-based outreach to Scandinavian designers, architects and procurement leads
- /Weekly executive content built from real manufacturing experience
What came out
- 2-3 / week
- Qualified inbound B2B inquiries, each worth €50-500K in annual contract value
- 6 months
- From near-zero inbound to a consistent weekly pipeline
- AI-visible
- Appears in ChatGPT and Perplexity results for core buyer searches
WoodAim is my own manufacturing company. Every method we sell was built and tested there first, on real capital, with real consequences.
Andrius Misiūnas
Founder, PluralSales
Read the full case study
Figures are from this programme only. Results vary by market, offer, and buyer profile.
If revenue is stuck and the plan keeps outrunning the capacity to execute it, that is the problem we take on.
Request a diagnostic
Start with the diagnostic
Two weeks, one deliverable: your buyer map, competitive teardown, positioning review, and the order to build in. Credited against the first month if you continue.
Prefer to talk first?
Book 30 minutes directly in the calendar. We look at your market, your buyers, and whether a diagnostic is worth your money before anything is scoped.
- A named buyer map for your markets
- A teardown of your closest competitors
- A prioritised build order, not a slide deck