Advisory only, 2-4 days a month
Usually a monthly advisory retainer
Senior thinking, strategy sessions, and a plan. Your team executes it, or nobody does.
Cost guide
What a fractional CRO costs in Europe
Real ranges for advisory, day rates, and full-time hires, plus how our leadership and delivery model is scoped. No forms, no gated PDF.
Four ways to buy commercial leadership
Day-rate consulting
Usually a day rate
Flexible and easy to start. Costs escalate quickly and nobody owns the outcome between sessions.
Full-time CRO hire
Salary, bonus and employer costs
Salary, bonus, equity, and employer taxes. Three months to hire, six to ramp, before the motion is proven.
Leadership plus delivery (our model)
Individually scoped
Commercial ownership and the team that builds the system. One accountable party, one invoice.
Ranges reflect Baltic, Nordic, and Western European B2B engagements and exclude VAT. Advisory and day-rate figures are market observations, not quotes from us.
How our engagement is structured
Research and context mapping
Scope agreed after discovery
Market, account and buyer research that sets the campaign direction.
Included in the written scope.
Executive LinkedIn Communication
Monthly engagement · 3-month minimum
- Executive positioning
- 8-12 posts per month
- Daily engagement
- LinkedIn newsletter
- Company page support
Additional executive profiles are available for teams.
Connected campaign
Scoped after discovery
- Context-based LinkedIn outreach
- Event meeting programs where relevant
- Executive LinkedIn communication
- Fortnightly reporting
Scope details are on the engagements page. Scope and delivery detail sit on how we work.
Five things that shape the scope
How many markets
One market is one buyer map, one message library, one language. Three markets multiply research, copy, and reply handling.
How many executive profiles
One visible founder is the standard. Adding a commercial leader or country manager adds content and outreach volume, priced separately.
How much credibility already exists
Strong executive profiles and active company communication reduce the amount of recognition work needed before outreach.
How much exists already
A working CRM, clean data, and an existing content habit lower the setup. Starting from nothing raises it.
Speed
Event sprints and market launches compress work into weeks. Compression costs more than steady build.
What the spend has produced
A compliance SaaS client reached around 25 qualified leads a month. A Microsoft Copilot launch programme in the Netherlands generated over 100 relevant conversations. Our own manufacturing business went from near-zero inbound to two or three qualified inquiries a week, each worth €50-500K in annual contract value. Results vary by market and offer.
Judge the engagement against the outcomes, not against a day rate. Full detail in the case studies.
Fractional CRO engagement questions
How much does a fractional CRO cost?
Fractional CRO work is usually sold as a monthly advisory retainer or a day rate. A full-time hire adds salary, bonus, employer costs and recruitment risk. Our model is scoped individually after a discovery call.
What is included in the retainer?
Commercial ownership plus delivery: positioning, buyer mapping, executive communication, context-based outreach, reply handling and reporting.
Is the diagnostic refundable?
The diagnostic is a standalone deliverable and yours to keep either way. If you move to a retainer, it is credited against the first month.
Are there setup fees?
Any setup work covering buyer research, profile rebuild, message library and tracking is included in your written scope before you commit.
What is the minimum commitment?
Three months for outreach and executive communication. Event programs are scoped per event.
Is a fractional CRO cheaper than hiring?
For established companies, usually yes in the first year, because you avoid recruitment, ramp and the risk of a wrong hire. Once the motion is proven and large enough to need a manager, a permanent CRO becomes the better unit cost. We document the system so that handover is straightforward.
Every engagement is scoped individually. Tell us the market and the offer, and you get a real number, not a bracket.
Request a diagnostic
Start with the diagnostic
Two weeks, one deliverable: your buyer map, competitive teardown, positioning review, and the order to build in. Credited against the first month if you continue.
Prefer to talk first?
Book 30 minutes directly in the calendar. We look at your market, your buyers, and whether a diagnostic is worth your money before anything is scoped.
- A named buyer map for your markets
- A teardown of your closest competitors
- A prioritised build order, not a slide deck