Advisory only, 2-4 days a month
€2,500-6,000 / month
Senior thinking, strategy sessions, and a plan. Your team executes it, or nobody does.
Cost guide
What a fractional CRO costs in Europe
Real ranges for advisory, day rates, and full-time hires, plus what our own leadership and delivery model costs. No forms, no gated PDF.
Four ways to buy commercial leadership
Day-rate consulting
€900-1,800 / day
Flexible and easy to start. Costs escalate quickly and nobody owns the outcome between sessions.
Full-time CRO hire
€120,000-220,000 / year
Salary, bonus, equity, and employer taxes. Three months to hire, six to ramp, before the motion is proven.
Leadership plus delivery (our model)
€3,000 diagnostic, then from €3,500 / month
Commercial ownership and the team that builds the system. One accountable party, one invoice.
Ranges reflect Baltic, Nordic, and Western European B2B engagements and exclude VAT. Advisory and day-rate figures are market observations, not quotes from us.
Our pricing, in full
Go-to-Market Diagnostic
€3,000
one-time, delivered in 2 weeks
Full commercial audit: buyer mapping, competitive analysis, positioning review, prioritised action plan. Standalone deliverable.
Credited against the first month if you move to a retainer.
Executive Presence & Outbound
From €3,500
/month + one-time setup €1,500-3,000 (scoped on the diagnostic)
- Executive LinkedIn content, 8-12 posts/month
- Selective outbound, 10-20 conversations/week
- Inbound reply management
- Event sprints
- 3-month minimum
3-month minimum. Additional executive profiles priced separately.
Full Commercial Engine
From €5,000
/month + setup fee scoped on the diagnostic
- Everything in Executive Presence & Outbound
- Website build or rebuild for buyer search and AI findability
- SEO and AI findability system
- Content strategy tied to your outbound
- Competitive monitoring, updated quarterly
- Full funnel visibility, first touch to qualified meeting
- 6-month minimum
Same numbers as the pricing page. Scope and delivery detail sit on how we work.
Five things that move the price
How many markets
One market is one buyer map, one message library, one language. Three markets multiply research, copy, and reply handling.
How many executive profiles
One visible founder is the standard. Adding a commercial leader or country manager adds content and outreach volume, priced separately.
Whether the website carries its weight
If buyers land on positioning that contradicts the outreach, the site has to be rebuilt. That moves you from the retainer to the full engine.
How much exists already
A working CRM, clean data, and an existing content habit lower the setup. Starting from nothing raises it.
Speed
Event sprints and market launches compress work into weeks. Compression costs more than steady build.
What the spend has produced
A compliance SaaS client reached around 25 qualified leads a month. A Microsoft Copilot launch programme in the Netherlands generated over 100 relevant conversations. Our own manufacturing business went from near-zero inbound to two or three qualified inquiries a week, each worth €50-500K in annual contract value. Results vary by market and offer.
Judge the price against that, not against a day rate. Full detail in the case studies.
Fractional CRO cost questions
How much does a fractional CRO cost?
In Europe, fractional CRO advisory typically runs €2,500-6,000 per month for two to four days of senior time, or €900-1,800 per day on a consulting basis. A full-time CRO costs €120,000-220,000 per year all-in. Our model starts with a €3,000 go-to-market diagnostic delivered in two weeks, then execution retainers from €3,500 per month, or from €5,000 per month for the full commercial engine. Prices exclude VAT.
What is included in the retainer?
Commercial ownership plus delivery: positioning, buyer mapping, executive presence, selective outreach, reply handling, and reporting from first touch to qualified meeting. Weekly approval cycles, monthly reporting, and a quarterly review at board level.
Is the diagnostic refundable?
The €3,000 diagnostic is a standalone deliverable and yours to keep either way. If you move to a retainer, it is credited against the first month.
Are there setup fees?
Yes, a one-time setup of €1,500-3,000 covering buyer research, profile rebuild, message library, and tracking. It is scoped on the diagnostic so you see the number before you commit.
What is the minimum commitment?
Three months for executive presence and outbound, six for the full commercial engine. Outbound needs a full quarter before the reply data means anything.
Is a fractional CRO cheaper than hiring?
For companies between €1M and €20M in revenue, usually yes in the first year, because you avoid recruitment, ramp, and the risk of a wrong hire. Once the motion is proven and large enough to need a manager, a permanent CRO becomes the better unit cost. We document the system so that handover is straightforward.
Every engagement is scoped individually. Tell us the market and the offer, and you get a real number, not a bracket.
Request a diagnostic
Start with the diagnostic
Two weeks, one deliverable: your buyer map, competitive teardown, positioning review, and the order to build in. Credited against the first month if you continue.
Prefer to talk first?
Book 30 minutes directly in the calendar. We look at your market, your buyers, and whether a diagnostic is worth your money before anything is scoped.
- A named buyer map for your markets
- A teardown of your closest competitors
- A prioritised build order, not a slide deck