Outbound sales agency

    An outbound sales agency that builds the motion, not just the meetings

    We map your buyers, write the messages, send from credible accounts, manage every reply, and report at segment level. You keep the playbook, the lists, and the accounts.

    Read the case studies

    Three outbound programmes, with the numbers

    These are campaign metrics from specific programmes in specific markets. They are not averages and not a promise. What they show is that the method works in technical, regulated, and enterprise contexts alike.

    TrustGuru

    B2B SaaS, NIS2 and DORA compliance

    • 37.5% connection acceptance rate
    • 39.2% reply rate
    • 750+ conversations with EU compliance buyers

    Compliance, risk, and IT decision makers across the EU, messaged against real NIS2 and DORA readiness triggers.

    "Pluralsales transformed our outreach with their systematic methodology. Their structured approach has been highly effective in creating consistent conversations with decision-makers."

    Justinas Jurkonis, Co-founder of TrustGuru
    Full case study

    Microsoft Copilot launch partner

    Netherlands, name withheld under NDA

    • 100+ Copilot-qualified conversations
    • 9-week campaign window

    Co-run outbound programme with the largest Microsoft partner in the Netherlands, targeting senior HR, Marketing, Finance, and Commercial leaders evaluating Copilot rollouts.

    Full case study

    Elseta

    Industrial tech, substation automation

    • 18% connection acceptance rate
    • 24% reply rate

    Multi-cycle outbound across EU utilities, distribution network operators, and OEMs, in a technical niche where generic outreach does not land.

    Full case study

    Why outbound fails before the first message

    Most outbound programmes fail on the list, not the copy. The segments are too broad, the trigger is invented, and the sender is anonymous. Volume then makes the problem worse: more people see a message that was never relevant to them.

    We fix the order. Positioning and buyer mapping first, then a narrow list, then messages that reference something real about the recipient's situation. Fewer contacts, higher reply rates, and conversations your sales team is glad to take.

    What we build and run

    01

    Buyer map, not a contact list

    Named companies, named roles, and the trigger that makes each segment worth contacting now. Everything downstream depends on this being right.

    02

    Message architecture per segment

    One offer, several angles. Copy is written per segment, approved by you, and rewritten based on what actually gets replies rather than what sounds clever.

    03

    Sending from credible accounts

    Outreach runs from your team's own profiles, rebuilt so a recipient who checks the sender finds a real person with a real track record.

    04

    Conversation management

    We answer, qualify, and route. Your sales team receives threads with context, not raw contact details.

    05

    Weekly iteration

    Segment-level reporting on acceptance, reply, and conversation rates. Underperforming segments get cut, working ones get expanded.

    06

    Handover and documentation

    The playbook, lists, and message library stay yours. If you bring outbound in-house later, you take a working system with you.

    Compared with the alternatives

    Pay-per-lead and appointment setting

    You buy meetings one at a time. Quality is unverifiable and nothing remains when the invoices stop.

    You get a retained system, documented, with your own accounts and lists as the asset.

    Mass email providers

    Large sends, low relevance, deliverability problems, and a brand that starts looking like spam to its own market.

    Fewer contacts, researched, with LinkedIn as the primary channel and email used only where it fits.

    Hiring your first SDR

    Salary, ramp time, tooling, management, and a single point of failure before you know the motion works.

    A tested motion in weeks, and a clear answer on whether outbound is worth hiring around at all.

    Outbound pricing

    Starter

    €2,100/month

    • Up to 400 contacts/month
    • 1 market
    • LinkedIn only
    • Strategy & ICP sprint included
    • 3-month commitment

    Standard

    €2,500/month

    • 400-800 contacts/month
    • 1-2 markets
    • LinkedIn only
    • Strategy & ICP sprint included
    • 3-month commitment

    Full System

    €3,500+/month

    • 800+ contacts/month
    • 2+ markets
    • LinkedIn + Email (+€1/contact)
    • Conversation management included
    • Strategy & ICP sprint included
    • 3-month commitment

    All prices exclude VAT. Strategy and ICP work happens in the first 2-4 weeks of month 1 before full outreach begins.

    Want the executive recognition layer on top so the sender is already familiar? That is Executive LinkedIn & GTM, from €3,500 per month. Prefer to start with the buyer map alone? Start with the go-to-market diagnostic, or see LinkedIn outreach in detail.

    Outbound sales questions

    What does an outbound sales agency do?

    An outbound sales agency builds and runs the motion that starts conversations with buyers who have not heard of you: buyer research, message writing, sending from credible accounts, reply handling, qualification, and reporting. We run all of it and hand qualified conversations to your sales team.

    How much does an outbound sales agency cost?

    Outbound retainers start at €2,100 per month. The full executive presence and outbound programme starts at €3,500 per month plus a one-time setup of €1,500-3,000. All prices exclude VAT and every engagement is scoped on a diagnostic call first.

    Which channels do you use?

    LinkedIn is the primary channel because the sender is verifiable and the buyer can check who is contacting them. Email is added per contact where the segment justifies it. We do not run mass email blasts.

    How long until outbound produces pipeline?

    First conversations usually start inside the first sending cycle in month one. A predictable, repeatable flow typically appears around month three, which is why we work on a three-month minimum rather than a short pilot.

    Do you work with our existing sales team?

    Yes. We own the top of the funnel and hand over qualified threads with full context. Your team keeps the calls, the demos, and the close.

    Which industries and markets do you cover?

    Manufacturing, SaaS, IT services, professional services, industrial tech, and biotech, where a single client relationship is worth EUR 10,000 or more per year. We run campaigns across Lithuania, the Baltics, Nordics, UK, Germany, the Netherlands, and the US.

    Ongoing outbound

    Campaign notes: compliance SaaS selling into EU enterprises

    TrustGuru · B2B SaaS · NIS2 and DORA compliance

    What went in

    • /Buyer map of compliance, risk, and IT security owners across EU regulated industries
    • /Sender profile rebuilt before sending, so every recipient could verify who was writing
    • /Segment-specific message architecture, approved by the client before each cycle
    • /Selective weekly sending volume, with reply handling and qualification run by our team

    What came out

    37.5%
    Connection acceptance rate
    39.2%
    Reply rate on accepted connections
    750+
    Conversations started with EU compliance buyers
    Handover
    Qualified conversations passed to the client's sales team with the full thread. Meeting counts live in their CRM.
    As a SaaS company focused on NIS2 and DORA compliance, we needed a strategic approach to reach our target audience. Pluralsales transformed our outreach with their systematic methodology. Their structured approach has been highly effective in creating consistent conversations with decision-makers.

    Justinas Jurkonis

    Co-founder, TrustGuru

    Read the full case study

    Figures are from this programme only. Results vary by market, offer, and buyer profile.

    Tell us who you sell to and what you have tried. We will say plainly whether outbound is your next move or a distraction.

    Request a diagnostic

    Start with the diagnostic

    Two weeks, one deliverable: your buyer map, competitive teardown, positioning review, and the order to build in. Credited against the first month if you continue.

    Annual revenue

    No newsletter, no sequences. One reply from Andrius within a working day.

    Prefer to talk first?

    Book 30 minutes directly in the calendar. We look at your market, your buyers, and whether a diagnostic is worth your money before anything is scoped.

    • A named buyer map for your markets
    • A teardown of your closest competitors
    • A prioritised build order, not a slide deck
    Book a 30-minute call